One Year of our Rebrand

One Year of our Rebrand

One Year Since Our Rebrand 💛

It is hard to believe that it has already been a year since we unveiled the new look and website for Pario Holiday Parks. Looking back, we are incredibly proud of everything we have achieved and excited for what’s still to come.

Why Did We Rebrand?

Our rebrand was the result of careful planning and reflected how far we had grown. We wanted our identity to better represent who we are today and what we deliver every day, North Wales at its Very Best.

The refreshed branding brought all of our locations together under one connected identity, making it easier to showcase everything Pario Holiday Parks has to offer while creating a clearer, more recognisable brand.

Over the past year, our team, guests, owners and partners have embraced the new look, bringing it to life across our locations, website, social media, events, signage, merchandise and marketing materials.

This milestone represents more than a new logo, it marks a new chapter for Pario that has been built on collaboration, innovation and a shared vision for the future.

Improving Our Customer Journey

Our new website has transformed the customer journey, making it easier than ever to explore our parks, book holidays and discover everything North Wales has to offer. We wanted to create a more seamless experience from the very first click, with improved navigation, a simplified booking process and modern design. Every step of the journey has been designed with our customers in mind.

As we mark one year since our rebrand, we’re looking back at some of our favourite moments that have brought the Pario brand to life.

Thank you to everyone who has been part of the journey so far. Team Pario.